It’s important to check the health of your backlinks often and periodically get rid of irrelevant links. Resources Needed: Tabtimize Platform, SEMRush BackLink Audit + Ahrefs backlink checker Timeframe: Ongoing, 1-2 hour weekly commitment. Concurrently, sharing recent blog-posts, infographics and other visual content helps to drive organic traffic back to your website.
Backlinks can be generated from social media interactions by commenting on relevant blogs and sharing links to your own website on social media. By sharing updates, brands can showcase their brand story, increase brand awareness, and even sell products. Increasing interactions on social media is an excellent way to do that. It’s crucial to be part of conversations that are happening in real-time. Now that marketing has transformed into a predominantly digital game, it’s important to be on the platforms where your customers are. The way people consume information has transformed within the last two decades, and social media has been a revolutionary force behind that change. Resources Needed: Personal/ Business account on Social Media Platforms, Publishing Tools (Think Buffer, etc.).Įstablishing a solid social media strategy is part and parcel of SEO success. Timeframe: 2-12 months to see significant results, 1-10 hour weekly commitment. Strategy #2: Increase Engagement & Interactions on Social Media (Both should be incorporated for best results). If done the right way, image-based content marketing can be more effective in encouraging social shares, and virality, than generic blogging alone. Image-based content marketing works incredibly well to increase traffic, and many marketers agree that visual-based content is the most important form of content for their business. Infographics, and more recently GIFographics are also an excellent way to get more backlinks. While blogging can be a significant time commitment, it is less resource-intensive and only requires access to a well-rounded CMS tool.
Having relevant backlinks from other sources also goes a long way in building your own authority and trustworthiness. It benefits their rankings greatly by linking to other relevant sites, increasing their own visibility to Google. In case you missed it, some key takeaways from the article stress the importance of blogging consistently, updating older content to continue to rank on SERPs, keeping your brand strategy at the forefront, and focusing on quality over quantity.Īs long as you are producing content that is relevant and engaging for visitors, other bloggers in your industry or community are more likely to link to your content. We actually created a guide outlining how often you should blog for SEO results. One of the best methods to create your footprint online is through blogging, which can bring amazing results for your traffic. Creating great content is one of the best ways to attract quality backlinks to your site by showcasing your expertise in your industry and providing relevant material for your site visitors to consume, like, and reshare. It’s no secret that content is king, and that the quality of content you put out can make or break your rankings on SERPs. Resources needed: CMS tools (think WordPress, Wix etc.), Figma, AdobeXD, Creative Cloud, etc.
Timeframe: 3-12 months to see significant results, 4-12 hour weekly commitment. Strategy #1: Sharing valuable content (think blogging, infographics, GIF ographics) and promoting the heck out of it. So what’s the best way to overcome this? We’re glad you asked. It won’t make sense for them to pull themselves away from other tasks and throw all their effort and energy into one particular link building strategy. Similarly, it may not be workable to take on certain link building strategies because of time or resource constraints within your organization: Take, for example, a swamped small-business owner, or the do-it-all-SEO guy who tends to a multitude of different tasks at once. In theory, some backlink building strategies can be great-but not all can apply to your business or industry. While it’s great that resources exist to help us marketers with the toughest SEO tasks, none really provide an accurate picture of the time/ effort tradeoff it takes to make your goals achievable. But building backlinks are unavoidable because they provide an incredible boost to your rankings that are just not comparable with other SEO tactics.īy now, you’ve probably seen a plethora of impressive lists of the best link-building strategies to skyrocket your rankings. For beginners to even the most seasoned SEO professionals, backlink building (the White-hat way) is mind-numbing. Link-building is arguably the hardest aspect of SEO.
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